Monday, 11 November 2013

Audience Research



The Prezi above shows our questionnaire results, this results help the group get a better
understand of what target audience we should aim at and what the majority of people prefer
to listen to. Bellow shows the actual questionnaire that we have sent out, we tried to keep
it simple and easy for people to understand so we could get accurate results in the end.


New Idea and new choice of song

Since one of the member in our group had dropped out and only two of us was left, we decided to change the idea for the music video as we noticed that it would be too complex to create a animation music video.
For the new idea we decided to have friendship as a  theme as it  goes with the new music that we choose ( Imagine Dragons- On top of the world).  The video clip is going to be a mash up of different shoots put together, the different shoots are going to show friendship but the images are going to be shown in all different angles so that it creates an energetic atmosphere.

Below shows the music we are planning to use, we choose this music as we think the lyric of the music matches the theme of friendship as it's a very energetic tone and friendly.

We came up with the idea of mixing different shoots together and putting them together from a introduction of an episode in Portugal 'I love it', below shows the introduction video:
 
Camera angles- The scenes that we as audience see we can tell this was done in the summer time, I think the whole idea of having summer time images is because summer is all about freedom and having fun. In the episode introduction showed allot of range of different shoots for example: close-up, medium and mid angles tracking and other few. The whole idea of having different types of shoot put together is so that it get's the audience 'hocked' into the series and would make the audience want to watch it.
Editing- The editing is done quite fast to go with the music past. As the music is quite fast and energetic and the whole point of having different scenes shown in a fast mode it to go with the rhythm of the music.
Mise en scene- The mise en scene shows different types of personalities put together. I think the whole point is that it shows that even though everyone is different they still get along with each other and respect people's uniqueness and gives the sense of a friendly environment where everyone want to participate, I say this because of the bright colours being used.
 
This opening has influence more our final idea as we had this similar idea from the start. However, our ideas where a bit off and we were not very confident if the whole thing about mixing different shoots would work and by looking at this series opening helped us decide how we could do our music video clip and opened up more new ideas that we could include in our final piece, for example writing with lip stick on the mirror is an effect easy shoot.
 

Friday, 18 October 2013

Music label and Brand Reaserch

 










This picture above shows music labels. By looking at them put together
I can see that they are very limited using colour maybe so the audience
 can focus more on the writing,  by not using allot of colour this allows
the company to expand their company work if more people remember
their logo. I can see that most of the logs are quite simple this also is a
way of getting people to remember their logo and again expand their
logo.


Monday, 14 October 2013

Risk Assessment

·      -   It could be raining on the day of filming outside. The solution could be  film inside another scene that we had planed.
     - The person we are planning to use for the main character may not turn up. – Solution have a backup person and have each other contacts numbers so we know where everyone is.
·       -Camera may not work.- Solution, have a backup camera
-    -Camera could run out of battery- Solution, bring charger or charge the camera the night before   -Some people in the group could be disappointed by the final product. – Solution, have another group meeting to discuss what to improve.
- The weather that we may plan to film in, may take a while to happen- Finish all the scenes that are filmed on the inside, then when the weather changes we are ready to film on the outside.




Our Twitter page



















We created a twitter page so that we could get feedback
from our audience in  a much quicker way, and from the
feedback we can improve our final video clip when we do it .
This also allows us to communicate with our audience and
allow them to see the different stages of making our music
video.

Mood board


















These pictures above demonstrates our mood board with some
 of the ideas for our final piece. We decided to go for a pop music
video, as pop is drawn more to our age group so we are more familer
with this genre.