Pharrel Williams- Happy
When I fisrt saw this music video, it reminded me of my storyboard that my group had planned out music video to be. The images in my video clip that i visualised are very similar to this video clip.
Camera angle/Sound- This video starts with a focus pull and changes into a depth of field so that the audience focus on the main artis, when this happens we see him through a low angle mid shot this makes a connection between the audience and the artits, its almost like he telling the audience a secret. This is also an intruduction to Pharrel William the artist so that audience get familiar with his face an recognise him in the future.
The use of focus pull shown through a medium shot is done throughout the video clip so that the 'happy' characters expressions are clear to the audience. This is also goes with what goodwins theory say about lyrics matching the image we see, this is shown constanly and actully has an impact on the audince, as it makes us actully smile.To make it clear to the audience who is the artits he is shown through close up quite a few times through a mid shot lip singing.
Editing- All of the scenes change through cut, this happens quite quickly to again match with the rhythem of the music. The editor also choose to use cross cutting, as at the beginning the of the music video is cut then throughout the clip that scene is repeated.
This song has a lot of the images that we will include in our music video quick scenes being shown and a few are going to be repeated, throughout our music video.
Goodwin theory.
The video starts by shows straight away through a medium shot the star image, after a few seconds her name fades in following by the name of the song in white on a dark background to stand out . This is done as Nina Nesbitt, is a recent artist and it allows the audience recognise who she is, they also use a lot of close up through out the music video so that her face gets recognise and audience will know who she is in the future.
The genre of the music video is actually hard to find out, but it is a pop music video, I can tell this as some of the scenes link a lot with the genre of pop for examples the bright scenes, again shown through the medium shots.
The voyeurism in this video is being played through out, as it's a way to attract the audience attention both female and male. The visuals matches with the lyrics, it almost an narrative because what she saying actually fits with all words she is singing.
Camera- Throughout this video clip this artist gets shown a lot through a medium shot mainly because, this artist is quite recent and needs to be recognised by the audience and her song needs to get promoted, so that in the future the target audience grows. However, there are some different shots for example, the camera tracking her when she opens the door, medium long shots by always comes back to a medium shot.
We decided to create this short video to experiment with the camera, where the clip would show our ideas for the make of the music video. However, we used a school camera so the quality is not very good, the screen is too small and the letter are a bit blurred and we didn't add the pictures to go with what we were saying. Although, we could achieved better result, we still managed to experience with the
camera and have more knowledge than before on the editing.
The 1930's experimentations:
This video clip was made by
Len Lye, this was made in the
1930's. In the video clip shows
painting put together to make the
video clip. The lines that are shown
match with the rhythm of the music, towards the end of the video clip
actually shows an advert about the
cost of posts, as at the time sending
texts did not exist. This clip is quite
simple and quite interesting to look
at because the visual match the rhythm.
Unfortunately the soundies died out after
the war.
1960's the Scopitone- Pussycat A Go Go
This video clip was made in the early 60's
where colour video clip was the new thing.
The Scopitone was the type of jukebox featuring a 16mm film component, at this time scopitone was the modern music videos. where the first scopitones was made in France.
This music video demonstrates a lot of models
in their bikini, I guess the idea of the director was uses of gratifications, so it attracted both females and males attention, by putting a swimming pool scene were models are wearing their bikini.
The Beatles.
The clip on the left shows a clip A hard day's night film from the Beatles made in 1964. when the Beatles started, they had influenced allot of the music videos after, as they were the big talk in the 60's through out.
Queen.
In the mid 70's the group Queen came in, and were a major success with the music video Bohemian Rhapsody because of the effects of the music video. This effect was created by filming the tv screen and turning side ways. At the beginning shows a mid shoot of the group with the light reflecting on them from a high angle in a dark room.
MTV music television came in the 80's (1st August 1981). It was a major success as at the time there was no music channels and MTV was the only music channel. The first image that was shown on MTV was a montage of Apollo 11 moon landing with the MTV flag already there.
The first music video that were shown on the MTV were:
1. The Buggles-"Video Killed The Radio Star"
2. Pat Benatar-"You Better Run"
3. Rod Stewart-"She Wont Dance With Me"
4.The Who-"You Better You Bet"
MTV at the time was all about music, now in the post 2000 there is more music channels like VH1 and other, and MTV shows now more reality shows like Jersey shore, 16 and pregnant and less of music.
In the 80-90 Madonna and Micheal Jackson were the big thing at the time:
Madonna-"Everybody"
This video was released in 1982.
This video shows a teenager girl that is at the club dancing with her friends, there isn't much variety of different shots, the main shots we see is medium long shot and a bit of panning. However, the lights in the background really make the music video feel really pop and quite enjoyable to watch. This video could've had a such a success maybe because it shows a teenager girl, where many teenager could compare their life with the teenager girl (Madonna) we see.
This was one of the biggest hits in the 80's, it would only play after a certain time on MTV as this video was classified as a horror, and people would actually stay up just to look at this music video. Personal opinion, I wasn't born on the 80's but I really enjoy watching this music video. On the right Michael Jackson "Thriller".
As technology developed over the time and majority of the population could and still can afford a computer and have access to internet. Websites like Youtube began to come in, where nowadays Youtube can define the charts.
