Analysis of similar music video

Pharrel Williams- Happy
When I fisrt saw this music video, it reminded me of my storyboard that my group had planned out music video to be. The images in my video clip that i visualised are very similar to this video clip.
Camera angle/Sound- This video starts with a focus pull and changes into a depth of field so that the audience focus on the main artis, when this happens we see him through a low angle mid shot this makes a connection between the audience and the artits, its almost like he telling the audience a secret. This is also an intruduction to Pharrel William the artist so that audience get familiar with his face an recognise him in the future.

 The use of focus pull shown through a medium shot is done throughout the video clip so that the 'happy' characters expressions are clear to the audience. This is also goes with what goodwins theory say about lyrics matching the image we see, this is shown constanly and actully has an impact on the audince, as it makes us actully smile.To make it clear to the audience who is the artits he is shown through close up quite a few times through a mid shot lip singing.
Editing- All of the scenes change through cut, this happens quite quickly to again match with the rhythem of the music. The editor also choose to use cross cutting, as at the beginning the of the music video is cut then throughout the clip that scene is repeated.

This song has a lot of the images that we will include in our music video quick scenes being shown and a few are going to be repeated, throughout our music video.