Evaluation Question 3

What have you learned from your audience feedback?

Audience feedback was one of the most important things that helped us develop our music video further, as through the audience feedback we were able to improve on our music video. The first task we had as a group was to develop an initial idea on what we wanted our music video be like, we decided that each and individual would develop their own idea, and from this we decided to present to each other and our teacher what our idea was, we then gave feedback and exclusive our teacher too, which helped extremely a lot as from this feedback we were able then to start constructing our music video.

Our second step was to create a questionnaire; this then allowed us to obtain information on what audience we were actually looking for, and where the highest votes in genre would go too. Looking at the results pop was definitely the most voted, so we opted to choose a pop music, this then allowed us to get the highest audience watch and get plenty of feedback, which we thought was one of the most important thing throughout the making of the music video as it allowed us to see if we were on target.

During the progress of making our music video, we decided to create a group twitter account, this then allowed us to communicate to our audience the progress of our music video, not only this, when we finished our rough cut, because the audience had followed our progress on making a music video, when we finished our rough cut we had people giving us feedback.

Not only shared on twitter we also shared on facebook, facebook was another useful network to gain feedback from our audience. This time we used our personal accounts to gain and develop more feedback from audience, exclusively for the first time we published our music video on social networks, we decided to share it first with the people who participated and token part in it. This was important as their opinion was very important to us, as they helped us and we wanted them to feel proud of what we had produced, so we knew by sharing with them, that they would give their honest opinion, from this we were able to make some changes until we were all satisfied with the outcome. Our second step was sharing with the rest of our audience, at this point we felt that we had done quite a bit of improvement, but there was still space for more. From this feedback we actually realised that, at the beginning we actually needed to re film that scene again because, we linked two different scenes together which did not match, so to improvise we re- filmed again.