We have created 9 Frames to demonstrate our music video. We are going to analyse the codes and conventions of these frames and establish how they represent the genre of our song.
Nine Frames
Frame 1
Our first frame demonstrates our first scene our a tree scenery linking to the next scene.In the scene we have used the stereotypical conventions of filming in a bright atmosphere, supporting our 'happy theme'. This is demonstrated in music video such as 'Happy'/Pharrell Williams. Not only is this music video but the video also has a similar theme and a majority of the music video was filmed in sunny weather or a bright atmosphere to support the theme.However, we did go against the conventions and exclude a title in our first film. Originally we did include a title of the song at the start but found it didn't quite fit with the scene and distracted the audience from the purpose of the first scene so we axed it.
Frame 2
Our second frame is the second scene and links to the first one to ease into the happy/friendship theme we was trying to achieve.The scene demonstrates the character running down the road with the balloon. This scene was actually inspired by the introduction to the TV program as mentioned previously in blogger. This scenes does follow the conventions of pop by using several colours which is demonstrated in the balloon. The purpose of this scene was to present that a small thing can make someone happy demonstrated by the visual factors such as the bright colours and bright weather.
Frame 3
The third frames demonstrates the dancer in a dark environment. To an extent, this does go against pop conventions due to the costume and the setting being dark and not contain much colour. This was intentional; we wanted this scene to contrast the other scenes so the audience isn't exposed to constant sun and colours. We wanted to be a break as we felt it would cause more of an effect. However, in this scene we used a spot light in addition to the lights across the floor.We asked the character to smile a few times as we felt this gestures in addition to the lights will shows the audience that the character is happy doing an activity of which they enjoy.
Frame 4
The fourth frame demonstrates 2 characters on a bridge which is own their own. The scene ends with both characters looking directly at each other before switching to the next scene. This separation of the characters at the start was inspired by 'Foundations'/Kate Nash which is also a pop rock song. We then thought of creating a semi narrative by showing the progression of the characters meeting each other. We thought the bridge would be a good idea as a bridge is something associated with romance and this could represent a potential romance between the two characters. This does split away from a friendship theme and more into a romance theme however it does still represent a happy theme.
Frame 5
Frame 5 demonstrates 3 characters which are a group of friends which hold smile faces in front of their faces and follow a pattern which then let go. Again we used props we are associated with happiness and the visual clearly represents our happy theme.The characters held the cards down after the pattern which fit the lyrics "take it in but don't look down'. This supports Goodwin's theory. The reason we used 3 characters than opposed to one was that we wanted to demonstrate those friendships laughing and we hope that this would have that 'inspiring' effect we was trying to achieve. The characters was dressed in informal clothing, mostly in jeans, jumper and t shirts. The characters most of all dress normally.
Frame 6
This frame shows the character walking towards each other and talking on the bridge. This shows the development of the narrative and the relationship of the two characters. The character are just making simple hand gestures to demonstrate that their chatting and laughing, supporting the friendship theme. The camera is at a fix angle which clearly shows the 2 characters relationship. The characters are dressed informally to keep the realistic element of it. These support the conventions of the genre.
Frame 7
The second frame goes back to the dancer however we have presented him at a different angle. The purpose was to keep the music video interesting and not become too repetitive. Again, the scene shows the character with dark costume in a dark setting which still represents the same purpose as mentioned before. We think the dancer was a key part of the music video due to dancing be a key feature of pop music video. For example, the song 'Happy' by Pharrell Williams demonstrates the characters dancing.
Frame 8
This frame demonstrates the group of friends jumping. This was inspired again by the introduction of the TV program. The purpose of using this was to demonstrate the friends messing around and just being happy in general. After the feedback we received from our audience, this certainly proved to be a key feature despite it being a minor scene. We think this scene also add a slight element of freedom through jumping around, which fits perfectly within our main themes.This scene was introduced and existed through a straight cut which kept the music video clean and sharp.
Frame 9
This frame is our final scene. This is the only part of the music video where was have shown the same part of the clip however we reversed the scene to show the glimpse of the scenery backward. This was our key plan as we wanted it to present and opening and ending element similar to a story. The only thing we didn't use was the second scene of the character running backwards with the balloons. At first we did try this however we thought it would become too repetitive and kept the scenes how it was. This scene has also been the theme for a website and digi pak. For our website, we created our background with a forest image very similar to the shot we took. Likewise with our digi pak, all 6 images was based on nature scenery. The purpose was that the images are associated with summer which are associated with friendship and sociolizing
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