Monday, 12 May 2014
Evaluation Question 1
We have created 9 Frames to demonstrate our music video. We are going to analyse the codes and conventions of these frames and establish how they represent the genre of our song.
Nine Frames
Frame 1
Our first frame demonstrates our first scene our a tree scenery linking to the next scene.In the scene we have used the stereotypical conventions of filming in a bright atmosphere, supporting our 'happy theme'. This is demonstrated in music video such as 'Happy'/Pharrell Williams. Not only is this music video but the video also has a similar theme and a majority of the music video was filmed in sunny weather or a bright atmosphere to support the theme.However, we did go against the conventions and exclude a title in our first film. Originally we did include a title of the song at the start but found it didn't quite fit with the scene and distracted the audience from the purpose of the first scene so we axed it.
Frame 2
Our second frame is the second scene and links to the first one to ease into the happy/friendship theme we was trying to achieve.The scene demonstrates the character running down the road with the balloon. This scene was actually inspired by the introduction to the TV program as mentioned previously in blogger. This scenes does follow the conventions of pop by using several colours which is demonstrated in the balloon. The purpose of this scene was to present that a small thing can make someone happy demonstrated by the visual factors such as the bright colours and bright weather.
Frame 3
The third frames demonstrates the dancer in a dark environment. To an extent, this does go against pop conventions due to the costume and the setting being dark and not contain much colour. This was intentional; we wanted this scene to contrast the other scenes so the audience isn't exposed to constant sun and colours. We wanted to be a break as we felt it would cause more of an effect. However, in this scene we used a spot light in addition to the lights across the floor.We asked the character to smile a few times as we felt this gestures in addition to the lights will shows the audience that the character is happy doing an activity of which they enjoy.
Frame 4

Frame 5
Frame 5 demonstrates 3 characters which are a group of friends which hold smile faces in front of their faces and follow a pattern which then let go. Again we used props we are associated with happiness and the visual clearly represents our happy theme.The characters held the cards down after the pattern which fit the lyrics "take it in but don't look down'. This supports Goodwin's theory. The reason we used 3 characters than opposed to one was that we wanted to demonstrate those friendships laughing and we hope that this would have that 'inspiring' effect we was trying to achieve. The characters was dressed in informal clothing, mostly in jeans, jumper and t shirts. The characters most of all dress normally.
Frame 6
This frame shows the character walking towards each other and talking on the bridge. This shows the development of the narrative and the relationship of the two characters. The character are just making simple hand gestures to demonstrate that their chatting and laughing, supporting the friendship theme. The camera is at a fix angle which clearly shows the 2 characters relationship. The characters are dressed informally to keep the realistic element of it. These support the conventions of the genre.
Frame 7

Frame 8
This frame demonstrates the group of friends jumping. This was inspired again by the introduction of the TV program. The purpose of using this was to demonstrate the friends messing around and just being happy in general. After the feedback we received from our audience, this certainly proved to be a key feature despite it being a minor scene. We think this scene also add a slight element of freedom through jumping around, which fits perfectly within our main themes.This scene was introduced and existed through a straight cut which kept the music video clean and sharp.
Frame 9
This frame is our final scene. This is the only part of the music video where was have shown the same part of the clip however we reversed the scene to show the glimpse of the scenery backward. This was our key plan as we wanted it to present and opening and ending element similar to a story. The only thing we didn't use was the second scene of the character running backwards with the balloons. At first we did try this however we thought it would become too repetitive and kept the scenes how it was. This scene has also been the theme for a website and digi pak. For our website, we created our background with a forest image very similar to the shot we took. Likewise with our digi pak, all 6 images was based on nature scenery. The purpose was that the images are associated with summer which are associated with friendship and sociolizing
Sunday, 11 May 2014
Evaluation Question 2
How effective is the combination of you main product and ancillary texts?
Throughout the making of the digipack, music video and webpage, our main idea was to have Sabrina (the girl running with balloons at the start of the video) on the digipack cover, this also meant that the same picture would be displayed on the website main picture. But soon changes since our plans didn't turn out the way we planned them, as when we filmed the first scene we kept being disturbed because we filmed at a rush hour. When we came to create the webpage, digipack and a music video they needed to be linked. However, we actually came to a conclusion that using same images could be too repetitive and therefore our audience would get bored quickly. So in order for this not happen we used similar pictures but tried to maintain the same weather/theme. We kept the colour scheme and the font consistent within the three texts in an attempt to make the image more recognisable.
Our main links between all ancillary tasks would be the nature images. The nature images link with our theme of friendship. We chose images that presented summer, which associated with socializing which then links with friendship. The nature images are settings shown throughout the music video apart excluding the dance scene which in contrast, the character is shown in a dark setting.The scenes which are filmed in the setting is then linked with our digi pak where each side contained a nature image from the music video. We captured images which we used in the same setting which was then used for the digi pak.This then links with the website where the front of the digi pak is used for the main design image of our website.
Font and Colour Scheme
Another link between the ancillary tasks would be the font.
For our website, we kept with a standard font in the colours black and white.
Since we was used images of forests and nature scenery, we didn't want the font
to contrast with the background so we though this font style would be most
appropriate. The same font is then used in the digi pak where the font was
shown on a image based background. We did not add any titles to our music video
so therefore, doesn't link with the other two tasks. However, the same font
presents a clear between the two tasks which the audience can identify with.
This is the same with the colour theme. We kept with a forest green colour
scheme with black and white details which is presented through all ancillary
tasks. We chose background which contained green colours in our music video to
follow the sterotypical convention of our genre. We then used the same colour
theme to create a link between all tasks. he colour scheme for the digi pak and
the website was both demostrated through the used of the images.
Saturday, 10 May 2014
Evaluation Question 3
What have you learned from your audience feedback?
Audience feedback was
one of the most important things that helped us develop our music video
further, as through the audience feedback we were able to improve on our music
video. The first task we had as a group was to develop an initial idea on what
we wanted our music video be like, we decided that each and individual would
develop their own idea, and from this we decided to present to each other and
our teacher what our idea was, we then gave feedback and exclusive our teacher
too, which helped extremely a lot as from this feedback we were able then to
start constructing our music video.
Our second step was to
create a questionnaire; this then allowed us to obtain information on what
audience we were actually looking for, and where the highest votes in genre
would go too. Looking at the results pop was definitely the most voted, so we
opted to choose a pop music, this then allowed us to get the highest audience
watch and get plenty of feedback, which we thought was one of the most
important thing throughout the making of the music video as it allowed us to
see if we were on target.
During the progress of
making our music video, we decided to create a group twitter account, this then
allowed us to communicate to our audience the progress of our music video, not
only this, when we finished our rough cut, because the audience had followed
our progress on making a music video, when we finished our rough cut we had
people giving us feedback.
Not only shared on
twitter we also shared on facebook, facebook was another useful network to gain
feedback from our audience. This time we used our personal accounts to gain and
develop more feedback from audience, exclusively for the first time we
published our music video on social networks, we decided to share it first with
the people who participated and token part in it. This was important as their
opinion was very important to us, as they helped us and we wanted them to feel
proud of what we had produced, so we knew by sharing with them, that they would
give their honest opinion, from this we were able to make some changes until we
were all satisfied with the outcome. Our second step was sharing with the rest
of our audience, at this point we felt that we had done quite a bit of
improvement, but there was still space for more. From this feedback we actually
realised that, at the beginning we actually needed to re film that scene again
because, we linked two different scenes together which did not match, so to
improvise we re- filmed again.
Friday, 9 May 2014
Website Final
We created our website based on the researched carried out to discover the sterotypical conventions of websites. The site we used to create our website was Weebly. Below are some picture shots:
The website can be viewed from the following link
When we published the website, we noticed not all content was being shown. We discovered that we was required to pay money in order to update so all content can be viewed. We did not update however, we have shown some pictures to prove of all content we created however it may not be shown when viewing the website.
Final Product- Video Clip
After the feedback we received, we did try and re film some scenes to get more angels and movements in the scenes as suggested to make the video seem a little less slow paced. We did have a date planned and we also arranged to have another dancer which was female however the character could not make the arranged date and there was a time limitation so we was unable to re film those scene. The scene we did manage to film was the second scene were the weather was much more brighter and fitted with our theme more. At this time, we also re filmed the first scene of the viewing of the trees. We looked back at the first scene in our rough copy and found the camera to be a little shaky in addition to the weather looking cloudy. After filming these 2 scenes and editing the those last two scenes, we have finished our music video.
Final Digipack
We made the digipack inspired by our music video, our music video
was mostly filmed on the outside in nature scenery places to demonstrate freedom.
We also specifically choose sunny days to represent summer. We choose
this specific season as this is the time when teenagers are off school, and have
more freedom and time to go out and make friends. Not only this, but this is the time
when we are revealed from the stress from work and people look
much happier.
In our Digipack we decided not to use the images from our video clip,as this would be
too repetitive.But we choose to take pictures of images that we would still fit in
with the music video theme.
On our digipack we included a section about the band, this would
be an opportunity for the audience to read and find out new facts about their favourite
artist. The second section, we decided to add in the lyrics of the choosen song of our
music video, this was decided so that the audience could join in when the song would
be played. Our third section, is where the CD would be placed we decided to keep it
quite simple as when the CD is placed it would make that section stand out.
Fourth section shows our track list, for this section we added symbolic things that would
represent a real digipack, this is thing like: a bar code, a website for audience to visit,
the play list, and at the top social net works that our audience can follow the group on.
Our Fifth section, shows an opportunity for the fans to meet the band, this is the tours.
Finally our last section is the front cover, the front cover is the most important thing on a
digipack, as this is where everything starts, the cover has to stand out in order for the
audience to buy. For the cover we decided to keep it quite simple, as this goes with the
them of the music video, simple is nice.
Rough Cut
Reflection
When watching back our rough cut, we did detect a few errors which can be adjusted to enhance the final production. For example the second scene where the character was running down the path with balloons. We noticed the weather in that scene we cloudy and quite grey which opposed to the sunny theme we was trying to present. Also we noticed on the first bridge scene, that the shot was taken quite far away and the audience may not be aware that the characters are looking back and fourth one another. We did think filming the dance scene went well. We managed to film the character from different angles and present a clear view to show the dancing. We also managed to get the setting how we imagined it, especially with the weather for most scenes excluding the second scene.
Feedback
We presented the rough cut to our media teacher and to characters which participated in the music video. From the feedback we received from our teacher, we was advised to created more shots in the scenes to present the characters from different angles to make the visual seems more quick and interesting. Our media teacher did pick out a specific scene where the group of friends are jumping in the air and suggested that the scene cuts straight away when the character fall back down on the floor. From the feedback we received from the dancer who was also apart of the bridge scene, he said that he found the video to be a bit slow paced and suggested that there should be more edits. We have taken this feedback into account and are currently attempting to arrange dates with characters to re film some scenes to meet their feedback.
Digipack research
This image above shows the layout of a dipack,
a digipack has six section to it (as demonstrated on the
picture above)
Last Scene Filmed
This was our last scene
filmed. The idea of these
scene was to show how
friendship is so important.
We filmed quite a few shots
of us trying to laugh, but
however, it was a little
bit hard as this is a natural
thing, and when it's forced
it can look a bit fake.
We also specially choose to
film in a sunny day, to fit in with
the atmosphere of a friendly
environment. We also decided to again film on the outside near to nature, to represent
freedom. We filmed a few shows that would send straight away the message of us having
fun like jumping, using smile faces to demonstrate to the audience that we want to be
there, and we are having fun.
filmed. The idea of these
scene was to show how
friendship is so important.
We filmed quite a few shots
of us trying to laugh, but
however, it was a little
bit hard as this is a natural
thing, and when it's forced
it can look a bit fake.
We also specially choose to
film in a sunny day, to fit in with
the atmosphere of a friendly
environment. We also decided to again film on the outside near to nature, to represent
freedom. We filmed a few shows that would send straight away the message of us having
fun like jumping, using smile faces to demonstrate to the audience that we want to be
there, and we are having fun.
Brand Logo
When we started, we created a brand logo.
We named Fast Production and actually
used this as our picture on the social network
that we created (Twitter).
Thursday, 8 May 2014
Digipack Reseach
This shows a guide that we used to create a digipack,
a digipack includes six section ( as shown on the picture above)
I decided to choose these cover as its a good example of what a
digipack should look like. when we look at the image we can see
straight away what a didpack includes.
Normally on the front of the cover shows the
logo of the band, at the back normaly has the song list,and inbetween
these two section there is things like meet the artist, song lyrics
or extra information about the artist.
Wednesday, 7 May 2014
Feedback from Audience
participated in our music video. We hide their identity as majority did not want to
be identified.
Thursday, 1 May 2014
Thursday, 24 April 2014
Digipack and webpage potential images
Over the holidays when I finished work on a Sunday at 5pm.
For a family trip we went to this park.
When we got there it was full of flies, as this was the time
the sun was starting to say goodbye. However, my photo idea for the cover
digipack and the background was to be taken in the bright sun,
but when looked at the effect that the files had in the almost sun set,
it was perfect for the album cover.These are the following:
For a family trip we went to this park.
When we got there it was full of flies, as this was the time
the sun was starting to say goodbye. However, my photo idea for the cover
digipack and the background was to be taken in the bright sun,
but when looked at the effect that the files had in the almost sun set,
it was perfect for the album cover.These are the following:
Wednesday, 16 April 2014
Costumes
Costume was the most easy thing to choose, once we
had the song and the storyboard planed out. This was
simply because the video was aimed at teenager and
we also had teenager included in the make of the video.
So achieving what we wanted them to wear was not a problem
as they would wear this in their daily bases.
The whole idea of doing this, was that this would be personnal to the
audience. The characters in the video would wear:
Jeans or black leggins, simple top and trainers for
them to be able to move around.
Ex student Digipack analysis
This shows an ex student digipack, their
choice of song was from Green day.
Green day are a rock band, which by the
look of the digipack, had an influence
on the choice of colour. Looking at
these six pictures I can tell their main colours
are red, green, white and black. Although
they are very limited in colour, they also
opted for simple images, but very symbolic to
rock music,e.g. the rock neckless, guitar, and
close up images of human parts.
Overall looking at these images, I can see why they choose these images for the cover of the digipack.
Green day band are a rock band, which throughout their carrier of musians they have always included
these clours in their albums, music video mise en scene, and looking at these images I think they acheived
a good dipack that links to their music video, which also links to their choosen band.
choice of song was from Green day.
Green day are a rock band, which by the
look of the digipack, had an influence
on the choice of colour. Looking at
these six pictures I can tell their main colours
are red, green, white and black. Although
they are very limited in colour, they also
opted for simple images, but very symbolic to
rock music,e.g. the rock neckless, guitar, and
close up images of human parts.
Overall looking at these images, I can see why they choose these images for the cover of the digipack.
Green day band are a rock band, which throughout their carrier of musians they have always included
these clours in their albums, music video mise en scene, and looking at these images I think they acheived
a good dipack that links to their music video, which also links to their choosen band.
Monday, 14 April 2014
Storyboard
These three pictures show the storyboard
that we made using the help of the two
computers.

We then filmed all the scenes, and when we had finished we decided to put all the scenes together but viewing them and listning to the music video at the same time. In the end, this technique worked well, as when we came to do the editing we knew the order and numbers of the clips and also knew long they had to last exactly.
Research on websites
Imagine Dragons, website analysis
Looking at this website page I can see straight away the name of the group, and the new name of their album. The picture of the dark clouds match with the albums name. On the top left hand corner, we hover with the mouse over the letter there is a white highlight over them, on the top right hand corner shows the famous symbols for social network, but then again they repeat the same logos but on the bottom righ hand corner, but this time alturnerd in black. Right in the centre shows how many people like them and listen to their music. When we roll down we what the band has been for, in the lasts days.
Storyboard Planning


We used two computer one of them would play the music we choose from YouTube, and the other computer would play the scene that we filmed in the orther that we wanted. This then meant that when we did the editing, it was much easier to do as normal, because we would take the reference number of the video and put it together .
Second scened filmed
This shows a image of me filming the second scene,
in this scene we had a bit of a struggle as we choose the
wrong time to film, as it was nearly 15pm and this is the time
when parents and cares started making their way to pick up
their children, so had a few interuption. Due to these interruption
the sun also disapeared, so this scene did not acheive what
we had planned in the storyboard.
Even though this was our second scene being , on our music video clip is actually the first scene being showed to the audinece.
in this scene we had a bit of a struggle as we choose the
wrong time to film, as it was nearly 15pm and this is the time
when parents and cares started making their way to pick up
their children, so had a few interuption. Due to these interruption
the sun also disapeared, so this scene did not acheive what
we had planned in the storyboard.
Even though this was our second scene being , on our music video clip is actually the first scene being showed to the audinece.
Website analysis
Katy perry- Home page
This picture abouve shows katy Perry's website home page. when we open her home page shows a picture straight away of what she has been doing, then when we cross it off, this scene shot shows what we see. Her name is located on the top left hand corner, with an altered text, the background is her face located in a very natural enviroment with all the flowers, this is due to srping. On the right hand corner in bold black so it stands out the symbols and also the links of twitter, facebook, instagram ect. Right in the center the name of a song that has recent came out, and at the bottem other links for her fans to click on to sale her albums.
Friday, 21 March 2014
Monday, 10 March 2014
Analysis of ex student
the muisc video we see friendship through a medium shot angle, where we as audience see
the good side if friends having fun. Although we see friendship, we also see two teenagers that
are in 'love', which is a similar to out video, where we too show love and friendship.
However, there were a few things that did not work very well, and this was the lighting. As they filmed this at night and we as audeince have a bit of stuggle to see the actors/characters. However, to avoid this
mistake when doing ours, as we are also filming outside, we decided to do the filming drung day time when the sun is out.
They also acheived the Goodwin's theory, by matching the lyric with the music and vise verse.
First Scenes Filmed
These pictures show our first scene being filmed
in a Drama studio. In this scene we had a bit of stuggle, because when we were filming we

As seen on the picture on the left, the drama studio is quite big, this was bonus as this meant we could move around the room and take different shots of the dancer doing different movements, in which these include: medium shot, medium close up and a long shot, where we would see the dancers full body.
Possible locations to film
These pictures on the left hand side show possible locations that we could film, we decided to choose these places there is not a lot of people walking past, and this means that we don't have to worry about people walking past, disturbing our filming.
We also decided to choose these places, as they match the song lyrics, for example one our ideas is to have a couple walking a long beside each other
while the music says 'if you love somebody better tell them what you feel', these are places where boyfriends would usually go to, as they would want to be by themselves.

However, since we are going to have friendship as
the theme, we wanted to show a dancer dancing to
to again match with the lyric 'I'm on top of the world',
the message behind this scene would be work hard and achieve your goals in life.
Not only we wanted to have a message, but we also wanted to show how beautiful it is to have friends, this
is also where we decided, to have three friends having
fun, in this beautiful background.
We token these pictures when the sun was out, so that we would get a real idea of how the image is going to come out in the camera.
We also decided to choose these places, as they match the song lyrics, for example one our ideas is to have a couple walking a long beside each other
while the music says 'if you love somebody better tell them what you feel', these are places where boyfriends would usually go to, as they would want to be by themselves.

However, since we are going to have friendship as
the theme, we wanted to show a dancer dancing to
to again match with the lyric 'I'm on top of the world',
the message behind this scene would be work hard and achieve your goals in life.
Not only we wanted to have a message, but we also wanted to show how beautiful it is to have friends, this
is also where we decided, to have three friends having
fun, in this beautiful background.
We token these pictures when the sun was out, so that we would get a real idea of how the image is going to come out in the camera.
Thursday, 6 March 2014
Analysis of music video
Lorde- Team
Music analysis
Camera- Throughout the music video there is a mixture of camera angles, the begining of the music video is quite different to others music that I have researched on as this one actully we get introduced to the scenario and then the singer through a mid shot, where the background is very dark which is actully hard for the audience to recognised the artist.
Sound-When we get introduced to the music video, we actully hear digetic sound of the sea waves through a high angle. There after there is a change to the sound of the singer voice which is quite intreasting as it makes the audience wonder if the music is going to continue.
Editing- This video shows a continuing scene, the images almost fade to match with the rhythem of the song.
lighting- This video is very different when it cames to lighting, as compared to Beyonce-xo music video, where Beyonce is located in a dark background there is key lighting on her to make sure that the audience see her clearly, but in Lorde- Team video is almost they are trying to hide the main artist, as she is seen in the dark where her face is quite hard to see due to the clauds effect in the dark.
Mise en scene- we see constanly the main artist located in a dark background, this is done so it matched with what she is saying.The video shows a abandom place where it matches the lyrics where she says, ' we live in cities youll never see on the screen not very pretty but you'll sure we know how to run these'. This is done constanly it's almost like it's a narrative video.
Wednesday, 5 March 2014
Analysis of music video
Foster the people- Don't Stop
Analysis of music video
Camera-
The beginning of this music video is very different from the previous clips
that I have seen, this music video actually shows a through a medium
close up of the door, the name of the song displayed. This is quite cleaver as
it’s done discreetly, but however, this was not a very good because, if you’re
a person who doesn’t read signs in the video clip you won't recognise it's
there, as personally I saw it after I played the song a few times. There are
certain angles that match what they are trying to do, which is being funny, so
it is important that they high light and show clearly to the audience what is
funny. An example of this is, when the girl starts driving, they showed her
foot accelerating and stopping constantly through a low angle shot and after we
then a high angle of the car, where we see the effect it has of her
accelerating and stopping quickly making us laugh. But when we think we saw it
all, she then drives into the cops, and we see one of the cops face expression
through a medium close up, making the audience have a bit of a laugh for
longer.
Editing-
The editing it a cut away, which matches the rhythm of the music.
Mise en
scene- The mise en scene of the clothing of the actors matched the message they
were trying to send to the audience, they decided to have one of the group
members dressed completely different to what we expect him to look like, the
other two members of the group dressed up like cops. This surprised the audience,
as when we see them first time we don't recognise them straight away.
Analysis of a music video using Goodwin's theory
Beyonce-XO
Goodwin's theory analysis
Through out this clip the female also the main artist is seen throughout the clip, Beyonce is seen main through extreme close up with the focus pull, so we as audinece can only consentrate on the artitst. The lyric match the music video clip for example, when it she says 'In the darkerst night out' shows staright after a camera panning turns towards a cuple, where we then through a mid shot kissing in the night, staight after she says' you better kiss me before they turn the lights out'.
Analysis of music video
Camera angles- This video varies on the cameras angles, at the beginning we are introduced to the artitst through a close up of her face lip singing.Then through out the video we see various shots of the artits at different stages close up, rule of third, mid shot, medium shots high angle and low angle.
Editing- Cross cutting is used throughout the clip to show different stages of where the artist has been, there is also a lot of cut this is to go with the music rhythem.
Voice over of a male at the beigining grabs the adience attetion to actually pay attention to what he says as compared his voice to her voice has a completely different tone, maybe suprises the audience as we are not expecting a male to speak but yes beyonce to sing.
mise en scene- The mise en scene is set mainely at night time, this done to match what she says in the song lyrics. There is alot shots that show focus pull, this makes the lights in the backgound blonder and standout. The artits is wearing a minnie ears headband with lights, this is to be funny and light up the mood of the music video. There are a lot of flashes being used for example flashes from camera, fireworks, lights in the background from the fun fair flasing, this is mainly to match what the lyric say,'baby love me, lights out'.
Light- Beyonce is seen through mid and medium shots, but always standsout from the people that surround her, this is done through the use of key light.
Analysis of similar music video
Pharrel Williams- Happy
When I fisrt saw this music video, it reminded me of my storyboard that my group had planned out music video to be. The images in my video clip that i visualised are very similar to this video clip.
Camera angle/Sound- This video starts with a focus pull and changes into a depth of field so that the audience focus on the main artis, when this happens we see him through a low angle mid shot this makes a connection between the audience and the artits, its almost like he telling the audience a secret. This is also an intruduction to Pharrel William the artist so that audience get familiar with his face an recognise him in the future.
The use of focus pull shown through a medium shot is done throughout the video clip so that the 'happy' characters expressions are clear to the audience. This is also goes with what goodwins theory say about lyrics matching the image we see, this is shown constanly and actully has an impact on the audince, as it makes us actully smile.To make it clear to the audience who is the artits he is shown through close up quite a few times through a mid shot lip singing.
Editing- All of the scenes change through cut, this happens quite quickly to again match with the rhythem of the music. The editor also choose to use cross cutting, as at the beginning the of the music video is cut then throughout the clip that scene is repeated.
This song has a lot of the images that we will include in our music video quick scenes being shown and a few are going to be repeated, throughout our music video.
Friday, 7 February 2014
Analysis of music using Goodwin's theory
Goodwin theory.
The video starts by shows straight away through a medium shot the star image, after a few seconds her name fades in following by the name of the song in white on a dark background to stand out . This is done as Nina Nesbitt, is a recent artist and it allows the audience recognise who she is, they also use a lot of close up through out the music video so that her face gets recognise and audience will know who she is in the future.
The genre of the music video is actually hard to find out, but it is a pop music video, I can tell this as some of the scenes link a lot with the genre of pop for examples the bright scenes, again shown through the medium shots.
The voyeurism in this video is being played through out, as it's a way to attract the audience attention both female and male. The visuals matches with the lyrics, it almost an narrative because what she saying actually fits with all words she is singing.
Camera- Throughout this video clip this artist gets shown a lot through a medium shot mainly because, this artist is quite recent and needs to be recognised by the audience and her song needs to get promoted, so that in the future the target audience grows. However, there are some different shots for example, the camera tracking her when she opens the door, medium long shots by always comes back to a medium shot.
Monday, 27 January 2014
Preparation for the make of our music video.
We decided to create this short video to experiment with the camera, where the
clip would show our ideas for the make of the music video. However, we used
a school camera so the quality is not very good, the screen is too small and the letter
are a bit blurred and we didn't add the pictures to go with what we were saying.
Although, we could achieved better result, we still managed to experience with the
camera and have more knowledge than before on the editing.
clip would show our ideas for the make of the music video. However, we used
a school camera so the quality is not very good, the screen is too small and the letter
are a bit blurred and we didn't add the pictures to go with what we were saying.
Although, we could achieved better result, we still managed to experience with the
camera and have more knowledge than before on the editing.